SmartArc Design Studio
An architectural design studio run by a young individual required a logo design. The brief called for a design that would justify the nature of the firm and its representatives. Ambitious, confident, and energized are the words to describe the firm.
CLIENT
SmartArch Design Studio
DURATION
3 weeks, 2020
PROJECT
Branding Design
ROLE
Branding, Logo Design
Process
Designing the identity.
LOGO DESIGN
The client wanted the initials of the firm name to be reflect in the logo. The designing process began with just over lapping the initials. After many iterations one was finalised.
Journey to the
final outcome
Adding Details.
TYPOGRAPHY & COLOR
The use of two contrasting colors- a dark serious black with a fun positive orange along with raw geometric shapes that defined the design, while the initials play a little hide and seek.
Bringing it to life.
